ACTITO is among the leading provider of marketing automation solutions. We help marketers to capture business opportunities on the customer journey with the right mix of technology and integrated expert services. We create customer centricity, deploying acquisition, loyalty, cross-selling, and welcome programs. These solutions are put in place by applying innovative, leading edge CRM marketing methods and software, enabling 1to1 communication through multiple channels (paper, email, SMS). ACTITO seeks to work closely with its clients, from business strategy to full implementation, from developing the objectives and specifications of their marketing campaigns, to helping them make it happen and tracking the outcomes with marketing intelligence dashboards.
ACTITO is seeking to recruit a:
and Project Manager
The Senior Account & Project Manager (APM) has the central role in
liaising with our clients to deliver his value proposition and projects.
Your main responsibilities will encompass:
responsible for a portfolio of 5-10 key customers from different sectors
(retail, automotive, banking, media, …)
for its yearly revenues including tool & full services and its development
in order to reach yearly commercial objectives
and reactive account management based on development plans specific to each
our clients to ensure they extract full benefit of our services, tracking the
performance of the interactive marketing campaigns and exploring opportunities
to enhance the solutions we put in place.
the project, engaging with clients to uncovering/analysing their needs, to
design their customer journey and 1to1 campaigns and devise compelling CRM
Account & Project Manager will be responsible for the orchestration of all
projects related to its portfolio with a Business Project Manager and a
Technical Project Manager on his side.
marketing programmes (lead generation & mgt, cross-selling, loyalty)
multi-channel marketing campaigns (paper, email, SMS, web)
and retail 1to1 activation based on consumer behaviour (web, purchase, point of
& campaign mgt solutions (from central HQ to local network)
of Junior APM: each Senior APM has the responsibility to coach 1 or 2
Junior APM(s) in order to help them gaining account & project
management skills and developing their own customers’ portfolio. The
Junior APM helps in the administration and the project management of the
in collaboration with the APM Manager, to the development and the dynamic of
the APM team. Through cases presentations, coaching and trainings.
an ACTITO ambassador and representing the company during external events
follow-up of business and customer relationships.
Management capabilities: interpersonal skills combined with an insightful
strategic mindset and marketing acumen.
analytical skills and ability to translate into business recommendations.
and structured definition and planning of projects.
and meticulous execution of projects (right marketing, right technology)
of client objectives, Marketing Project KPIs tracking and follow-up
ability to work well in a team, internally and with external partners.
to 10 years of relevant professional experience in data-driven and digital
marketing preferably in a consultative commercial role in one or more of
the following areas:
side of marketing services (below, direct, digital)
department of client
professional interest in marketing innovation (new media, behaviour-based
marketing) and in the technological and digital aspects of marketing.
experience in managing medium to large accounts.
experience in coaching small teams (2-3 people) is a plus.
in this role typically carry a degree in business/marketing, but we will
consider equivalent professional experience.
and effective two-way communication are essential.
method requires a good deal of marketing common sense, analytics and
structured problem solving, but also the ability to create new approaches.
management requires self-discipline and meticulous organisation, as well
as effective management of teams often combining internal and external
need to be comfortable with technology related to data-driven 1to1
marketing: CRM, database-driven campaigns, e-marketing, business
clients are international or Belgian companies operating nationally; you
will have to be fully operational in English, Dutch and French.